SKYR IN THE UK

WINNER OF THE EUROPEAN SEARCH AWARDS

Case study / Skyr in the UK

3 min read

WINNER OF THE EUROPEAN SEARCH AWARDS

The campaign won the category “Best local campaign”.

Overview

  • Export Icelandic Skyr to new markets
  • Introduce Icelandic Skyr to British consumers
  • Build brand awareness
  • Drive sales

Solution

  • Repurposed TV ad into YouTube TrueView campaign
  • Ran Google display and search ads
  • Delivered advertising messages to specific interest groups and geographic targets

Results

  • Brand awareness grew 34%
  • Brand interest increased 51%
  • 200% higher sales than forecast

Tags

Digital Maturity

Overview

  • Export Icelandic Skyr to new markets
  • Introduce Icelandic Skyr to British consumers
  • Build brand awareness
  • Drive sales

Statistics

+34%

Brand Awareness

+51%

Brand interest

200%

higher sales than forecast

Erna Erlendsdóttir

Web & Brand manager
@ MS Iceland Dairies.

Big part of why our campaign was successful.

“We were extremely happy with the campaign and The Engine Iceland. The Engine’s strategy to repurpose the ad we already had to Youtube was substantial. We believe this is a big part of why our campaign was successful. Thor was very attentive to the campaign, he was always making sure everything was working perfectly, adjusting what was needed and made sure that we were using our funds correctly”

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