Since TikTok opened up the platform for ads in 2019, they have been steadily growing. The United States and Europe have led the way, and The Engine is an official partner with TikTok for the Nordic region.
TikTok users come to the platform to get entertained giving brands a great opportunity to engage with its core audience and reach new ones. Users are generally a younger demographic, with 50% of users under the age of 35, making it the perfect social media platform to reach a younger audience. As always, we set clear objectives and goals in advance for the use of the platform. Our experts employ a data-driven strategy to help your business get the most out of TikTok Ads.